Apple, "scrapping" the old iPhone to take the new. With discount

ROME - A news so amazing that if it were not to give the authoritative Bloomberg few people would believe: Apple will launch by the end of June, a trade-in program iPhone, to entice users to return the old models and go with a discount the new iPhone 5.

According to well-informed sources cited by the U.S., but who asked to remain anonymous until the official launch, Apple has signed an agreement with the distributor of smartphones Brightstar Corp, which will manage the program. The incentive strategy of CEO Tim Cook - is the analysis of Bloomberg - strong tip on news of a new iPhone but at a discounted price to revive sales and combat the emergence of superopotenza Samsung, which with the new Galaxy S4 is gnawing more market shares.

The global iPhone. But what will these iPhone "repudiated"? Nothing scrapped: the idea of ​​Cupertino is to invade with a myriad of Melafonino dated - but still of value and reconditioned, that is totally refurbished in sixth at the hardware level - all emerging markets, where it is still low penetration of smartphones from high-end and there are many who do not have never owned one.

Immediate payment. The operation of exchange - explains Bloomberg - will only be possible in the Apple authorized resellers, so as to avoid the hassles of shipping to consumers of their cell phone, and especially for him to receive the instant rebate on the purchase of a brand new iPhone .
A truly unprecedented for the many fans of Apple products - the company's fixed price par excellence.